copywriting

The difference between branding and marketing...and how StoryBrand changes everything

The difference between branding and marketing...and how StoryBrand changes everything

Branding and marketing have finally detached from the hip. Too often businesses lumped them together as if they were the same thing, and usually assigned the responsibility for both to one person in the company…or owners tried to tackle it themselves. Branding and Marketing have clearly defined roles for every business or personal brand and here is why…