It’s No Fun
Trying To Do-It-Yourself

I bet you're smart, capable, and probably successful,
yet you're still struggling to get clear on your message and
finally update or launch your website.

 
 

Get a fresh perspective
…and clear direction

Hey, I'm Lisa!

I'm a copywriter, business owner, speaker, author and mom to 3 pretty cool kids.

More than anything, I'm an entreprenuer helping other business owners bring their big ideas to the world...whether that's through your consulting service, new SaaS technology, or brick and morter local business.

We all want to help others, and make money along the way. That's how business works.

But not all business owners know how to communicate in a way that captures and engages.

Rather than struggle alone, or spin your wheels second-guessing, consider just how easy it can be to work with a copywriter to help you find the clarity you need and finally launch your message into the world!

 

CORE Copywriter Team

Work with copywriters who are
Trained. Vetted. Certified.

No more wasting time searching for someone to bring your vision to life. You don't have precious time or money for trial and error, or to hope for the best. *You and your business deserve better.*

CORE Copywriters have been trained for 12+ months and thoroughly vetted, specializing in:

  • Brand strategy and message clarity

  • Website and sale page copywriting

  • Lead magnets and emails to build your list

  • Strategic sales funnels for launching
     

 

Podcast, webinar, training

I speak to audiences on the difference between telling YOUR story and a GOOD story that will resonate with your audience. I help people and brands understand how clear and simple copywriting connects faster and converts better allowing you to influence more people.

Reach out to connect about
speaking opportunities.

 
 
 
 
 

Lisa

I'm a working mom with 3 kids under 20. I built a multiple 6-figure, online copywriting agency over the past 8 years.

Balancing career and parenting is an act of courage and failure every day. Working with others and leveraging processes and people is a great way to scale with less stress. Here’s a great read How To Grow And Leverage A Team.

I also have a passion for helping copywriters build their own thriving full time businesses. As a mom I know how to navigate mommy guilt, actually be productive working from home and I coach other copywriters and entreprenuers through with online courses, coaching and free webinars.

Read More Blog Posts copywriting, Building Teams and launching with less stress

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Blog Posts On Branding & Marketing

Featured
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4 Words You Should Replace in Your Marketing
The difference between branding and marketing
The difference between branding and marketing

Branding and marketing have finally detached from the hip. Too often businesses lumped them together as if they were the same thing, and usually assigned the responsibility for both to one person in the company…or owners tried to tackle it themselves. Branding and Marketing have clearly defined roles for every business or personal brand and here is why…

Biggest Mistake When Marketing Your Business
Biggest Mistake When Marketing Your Business

What you offer vs what they want.

The biggest mistake I see in branding and marketing is the battle between trying to communicate what you offer vs what a customer is actually looking for. I see it over and over again, whether it’s tech startups, or personal brands…and any business in between.

Minimum Viable Information For Websites
Minimum Viable Information For Websites

How much information is enough? Enough to persuade someone to contact you, or purchase from you? Or just persuade people to believe what you say?

While many people struggle to know what to say, or how to say it, almost everyone says too much. This could be in a conversation, or on their website.

Here’s a rule of thumb:

5 Reasons You Shouldn't Write Your Own Website Copy
5 Reasons You Shouldn't Write Your Own Website Copy

When you’re a small business owner or a startup, you end up wearing many hats. Often times that includes being in charge of your website or marketing materials. 

For some people, this is a fun and creative task. For others, it’s grueling and stressful, causing a pit in your stomach that stops you in your tracks as you stare at a blank screen, Canva design or SquareSpace template. 

Either way, you should not be writing your own website copy.

6 Story Elements For Websites
6 Story Elements For Websites

As any good copywriter knows, the secret to really great copy is storytelling. No matter what story you’re telling - whether it’s a personal blog or a website that sells widgets - there are specific components you must include to maximize engagement and make your writing pop!


Want to write copy that moves your audience or customers to action?


Then include these 6 elements into your writing and take your copy to the next level


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