How much information is enough? Enough to persuade someone to contact you, or purchase from you? Or just persuade people to believe what you say?
While many people struggle to know what to say, or how to say it, almost everyone says too much. This could be in a conversation, or on their website.
Here’s a rule of thumb:
When trying to figure out how to communicate something effectively, ask yourself the question, “What is the Minimum, Viable, Information (MVI) this person needs to make a decision? This would include the following critical points:
Identifying the problem your customer thinks they have
Expressing empathy for their pain
Helping them trust you (or your product) can guide them to success
The simple steps needed to solve the problem
How to get started — ‘buy now’, ‘schedule a call’
That’s about it. I know it seems too simple, but it works. They can always ask for more information, clarity or details. That’s a great sign…they are engaged, and want to know more.
The danger zone is when the client gets overwhelmed with too much information, or conflicting messages about what you do and why.
Remember, they only care about themselves.
People (including you) are self-absorbed focused being the hero in their own world, business or family. Sure, they’re nice people who will go out of their way to hold the door, but 95% of the rest of the time, they don’t care about what you have to say if it doesn’t directly apply to their situation or urgent problem. So…
Keep it simple and short (Minimal)
Keep it important (Viable)
Keep it focused (Information, not fluff)
If you need help with this, reach out. I’ll walk you through the process to get clarity so that you can create a simplified message that will accelerate game changing growth for your business. Let’s connect.