Branding and marketing have finally detached from the hip. Too often businesses lumped them together as if they were the same thing, and usually assigned the responsibility for both to one person in the company…or owners tried to tackle it themselves. Branding and Marketing have clearly defined roles for every business or personal brand and here is why…

What you offer vs what they want.

The biggest mistake I see in branding and marketing is the battle between trying to communicate what you offer vs what a customer is actually looking for. I see it over and over again, whether it’s tech startups, or personal brands…and any business in between.

How much information is enough? Enough to persuade someone to contact you, or purchase from you? Or just persuade people to believe what you say?

While many people struggle to know what to say, or how to say it, almost everyone says too much. This could be in a conversation, or on their website.

Here’s a rule of thumb:

When you’re a small business owner or a startup, you end up wearing many hats. Often times that includes being in charge of your website or marketing materials. 

For some people, this is a fun and creative task. For others, it’s grueling and stressful, causing a pit in your stomach that stops you in your tracks as you stare at a blank screen, Canva design or SquareSpace template. 

Either way, you should not be writing your own website copy.